Privacy Policy

Last updated: 08.08.25

This Privacy Policy explains how KK Health & Wellbeing LTD T/A Kelly King Acupuncture (“we,” “our,” or “us”) collects, uses, and protects your personal data when you use our website kellykingacupuncture.co.uk and our services. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Data Controller: KK Health & Wellbeing LTD
Address: Biz Space, Unit 1B, Liberty Way, Roker, Sunderland, SR6 0QA
Email: kellykingacupuncture@outlook.com
Phone: 0191 300 2518

2. Personal Data We Collect

We may collect the following types of personal data:

Identity Data – name, date of birth, gender.
Contact Data – address, email address, phone number.
Health Information – medical history and details relevant to treatment (special category data).
Technical Data – IP address, browser type, and browsing activity on our website.
Communication Data – messages or inquiries you send to us.

3. How We Collect Your Data

We collect data when you:

Complete a contact form on our website.
Book an appointment (online, by phone, or in person).
Attend a treatment session and provide medical history.
Use or browse our website (via cookies and analytics tools).

4. Legal Basis for Processing

Under the UK GDPR, we process your personal data on the following lawful bases:

Consent – when you have given clear permission.
Contract – to provide you with treatment and related services.
Legal Obligation – to meet legal and regulatory requirements.
Legitimate Interests – to operate and improve our services.
Special Category Data (health information) – processed only with your explicit consent or for the provision of healthcare services.

5. How We Use Your Data

We use your personal data to:

Provide acupuncture and related treatments.
Communicate with you about appointments, services, and follow-up care.
Maintain accurate treatment and medical records.
Improve our website and services.
Comply with legal and regulatory requirements.

6. How We Share Your Data

We do not sell or rent your personal data. We may share it only with:

Healthcare professionals involved in your care (with your consent).
Service providers (e.g., website hosting, appointment booking systems) who are bound by confidentiality agreements.
Legal or regulatory bodies, when required by law.

7. Data Retention

We keep your personal data only for as long as necessary:

Medical records: At least 7 years after your last treatment (in line with UK healthcare regulations).
Website inquiries: Up to 12 months from the date of contact, unless you become a patient.

After these periods, data will be securely deleted or anonymised.

8. Your Rights Under UK GDPR

You have the right to:

Access your personal data.
Request correction of inaccurate data.
Request deletion of your data (where legally possible).
Restrict or object to processing.
Withdraw consent at any time.
Data portability (receive a copy in a structured, machine-readable format).
Lodge a complaint with the UK Information Commissioner’s Office (ICO) – www.ico.org.uk.

9. Cookies

Our website uses cookies to improve your browsing experience. You can control or disable cookies through your browser settings.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, or alteration.

11. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be posted on our website with the “last updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Kelly King – KK Health & Wellbeing LTD
Email: kellykingacupuncture@outlook.com
Phone: 0191 300 2518
Address: Biz Space, Unit 1B, Liberty Way, Roker, Sunderland, SR6 0QA

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